Identity adaptation and visual asset development for broadcast and digital environments
In collaboration with Estudio Yellow, we participated in the creation of graphic assets for Pijama Party, one of Disney Channel’s flagship shows in Argentina. The project involved the implementation and expansion of the show’s visual universe, leveraging brand guidelines and original assets to support gameplay dynamics and communication across digital platforms.
System Expansion and Content Development
Working from the original brand manuals and key visuals, we took on the challenge of developing the graphic components required for each segment of the show. This included the design of on-screen graphics, lower thirds (zócalos), and specific visual elements for the various games and competitions.
Our role combined the adaptation of pre-existing materials with the creation of new illustrations, developed from scratch to meet the narrative needs of each challenge. The focus was on mimicking the original style and line work, achieving a seamless integration that maintained a playful and vibrant coherence across all applications—from the television screen to social media.
Simultaneously, we collaborated on developing graphic systems for Facebook aimed at boosting audience participation (the “Viernes en Pijamas” segment). We achieved a consistent visual language that, while adhering to the network’s international standards, facilitated follower interaction and strengthened the show’s digital community.
