Web design and development for brand launch
Purafresh S.A. entrusted us with the challenge of designing and developing the launch website for Plenty, a new line of natural juices in Argentina. Working in collaboration with Estudio Yellow —who handled branding and packaging— our task was to translate the product’s visual identity into the digital environment, expanding its visual language to communicate freshness, naturality, and a modern approach to well-being.
Balance as a concept
Plenty entered the market with a disruptive identity that broke the category’s visual codes through the use of yellow and a mandala-based concept. Our mission was to translate that powerful aesthetic to the web, presenting a healthy eating proposal from a vital and playful perspective, moving away from a restrictive outlook.
To achieve this impact within the interface, we created more mandalas and a series of assets that combine the fruits of each flavor with the freshness of the juice, achieving a synthesis that reinforces the product’s identity across every section of the site. This art direction allowed the website to function not just as an information channel, but as an extension of the aesthetic experience the consumer finds on the packaging, consolidating product trust from its very first day on the market.
