This interactive digital magazine was designed to promote Kuala Lumpur as a high-end tourist destination, and to serve as the base for promoting other destinations in the future. Interactions were carefully designed, to enhance the reading experience.
By analizing Kuala Lumpur, we found that the most interesting fact about it, is how it integrates its historical and cultural background with the development and futuristic feature that modern cities have.
Kuala Lumpur may be internationally know for its Petronas Towers, but its delights go pass them. It combines Islamic, Chinese, Indian and Malaysian natives culture, resulting in a multi layered city.
The design of this first magazine promoting Kuala Lumpur will serve as the foundation for future magazines. A styleguide was created, to be able to adapt this design to future contents. The styleguide caters for different types of articles and different screen resolutions and orientations.
Designs were created thinking of all mobile formats, including tablets and phones. Layouts and interactions vary slightly for each format, to enhance the experience.
