Guadalupe Martiarena is a local entrepreneur and handbag designer. She first asked Yellow Studio to help her rennovate her logo and branding, and they gave us the opportunity to collaborate with them in the design and development of a new website. The main need was that the web should communicate her modern and original work, and make it easy on users to make their purchases online.
To reduce costs, work was based on a preexisting WordPress theme. The challenge was to adapt it to Guadalupe’s identity. With a list of requirements in hand, we searched for an appropriate theme and adapted it to allow payments through MercadoPago and Paypal, and a price differentiation for regular and wholesale buyers, among other things.
On the other hand, we created graphic compositions combining her products, inspirations and geometric elements to showcase her brand strongly, despite the use of a commercial theme.
