Learning Experience (LX) Design and Data Visualization for business simulation
In collaboration with Engineer Nicolás Brown, we developed an interactive tool for ADEN Business School that transforms traditional case study analysis into a dynamic learning experience. The challenge was to translate a complex simulation model into an interface that allowed students to experiment with strategic decision-making within a controlled and secure environment.
From mathematical models to gamified interfaces
Our role focused on the visual and functional translation of the simulator’s logic. Users assume the role of a hotel complex manager, tasked with managing critical variables that affect not only economic performance but also the surrounding social and environmental ecosystems. We designed an interface using gamification visual codes to encourage exploration. Through real-time performance indicators and charts, we enabled students to immediately visualize the systemic impact of their decisions, turning theory into a tangible and reactive experience.
Information design for decision-making
Given the data density managed by the model, the design focused on the clarity of the dashboards. We structured the information so that both students and instructors could monitor the simulation’s progress without friction. This web-based simulator replaces passive reading with an active methodology, where the interface acts as a bridge between strategic positioning concepts and operational practice. The result is a didactic resource that prioritizes systemic thinking and corporate responsibility in an interactive and engaging format.
