Identity and symmetry
The identity design of the Arabic Culture Club was inspired by two classic elements of Arabic culture: calligraphy and geometry. These traditional techniques wish to transport the viewer into a state of contemplation. Geometric art expresses the unity of divine presence in the universe, and at the same time shows it is infinite. We found these images fitting to the Club’s goal: to build bridges for the respectful and symmetric exchange between human beings who, despite their cultural differences, can enjoy and grow from this exchange.
To expand the visual universe associated to the Arabic Culture Club, we created original pieces of calligraphic art. This artwork consisted of Arabic letters placed in visually appealing ways to form beautiful and powerful words and messages. They were displayed in the form of institutional postcards.