Fórmula Norma Bustos

Migration, strategy, and e-commerce implementation featuring a technical resource catalog and differentiated sales channels

Services

Strategy, UX/UI Design, Web Development

Client

Fórmula Norma Bustos

Fórmula Norma Bustos is a laboratory with over 30 years of expertise in skincare. Following a decade-long partnership managing their digital presence, in 2025 we embarked on the brand’s most ambitious transformation: migrating their legacy platform to a WordPress + WooCommerce ecosystem. The goal was to modernize their image and transform the former catalog into an online store capable of managing two simultaneous sales channels: the end consumer and a network of aesthetic professionals.

Product Strategy and Differentiated Sales

The redesign focused on creating a custom theme that prioritizes performance and visual clarity. We structured a functional online store that allows users to navigate categories and subcategories seamlessly, integrating a specific registration system for professionals (cosmetologists and skin care specialists). This logic enables the laboratory to offer preferential pricing and exclusive conditions for the professional sector (B2B), while maintaining an agile and secure checkout process for the retail public (B2C).

We designed a consistent Product Detail Page (PDP), optimizing the brand’s original visual assets to ensure their social media aesthetic translated organically to the web, avoiding duplication of production efforts.

Asset Organization and Educational Value

One of the key strategic contributions was the restructuring of non-transactional content. We transformed the old “usage protocols” (previously scattered across the blog) into a dedicated Resources section. This new directory allows for the direct download of technical assets for both professional and home use, highlighting the laboratory’s specialized expertise.

In parallel, we redesigned the blog to function exclusively as a value-driven space for body and facial care. This decision not only improves the reading experience but also boosts the brand’s SEO strategy. The result is a comprehensive platform that balances commercial sales with the scientific authority that defines Fórmula Norma Bustos.

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