Identity for a tech accessories line
Klaz, experts in the technology market, entrusted us with the creation of an identity for their high-quality accessories line. The challenge was to design a brand with its own character that could stand out from generic market offerings. We worked on a technical and functional aesthetic, designed to convey reliability in a direct and straightforward way.
Technology as a Ritual
Under the premise that connectivity is an essential part of daily life, we defined the concept: Kulto is the devotion to technology. The brand positions itself as a part of its users’ daily rituals, strengthening that bond through products that prioritize quality and efficiency.
For the logo’s construction, we developed a modification of the letter “U” that references the universal power (on/off) symbol. This visual synthesis results in a brand with a strong symbolic weight, designed to be easily recognizable even in small-scale applications or when engraved directly onto devices.
