Product strategy and UX/UI design for an e-learning platform
Cursify was conceived as an end-to-end solution for institutions and content creators to launch and manage their own digital academies independently. We were tasked with designing not only the promotional site but the entire platform architecture, creating an ecosystem that balances complex educational management with an intuitive learning interface.
The Challenge: A dual-user ecosystem
Cursify enables schools and entrepreneurs to manage their own academies and sell online courses independently. It is an e-learning platform designed to simplify the organization of complex curricula. The design process required a deep analysis of two profiles with distinct needs and goals within the same environment: school administrators and students.
For administrators, we focused on making course creation and content uploading a seamless, intuitive process—removing technical barriers and granting them full autonomy.
Simultaneously, we developed the Student Experience (LMS) with a focus on clarity and guidance. We ensured the interface acted as a facilitator rather than an obstacle; visualizing course progress and simplifying module access were strategic design decisions aimed at maintaining student motivation and reducing dropout rates.
Intelligent Customization Limits
One of the greatest UX challenges in Cursify was the school customization module. We designed a system that provides brand identity to each user (white-labeling) without compromising the platform’s visual integrity.
For the sales pages, we developed a logic based on pre-configured blocks. This design system allows administrators to choose from different layouts and combine content modules, ensuring that—regardless of the chosen configuration—the final result maintains aesthetic harmony and the information hierarchy necessary to convert visitors into students.
